A business blog is a collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. With this value, blogs can easily and effectively draw prospects to your website. When drawing these prospects to your blog, it is vital that you have the right type of content which he or she may be searching for. In other words, the content must be worth talking about. With remarkable content, you can gain rewards in many different forms such as social shares or more importantly, inbound links. Inbound links are a way for search engines to establish the ability level of your website.
Steps to Creating Remarkable Blog Content:
Keep your buyer persona in mind: The visitor (ideal buyer) should be your main focus.
Address one topic per blog post: This will help keep posts clear and concise
Blog consistently and frequently: Publish often as often you want to get found online. Consistent blogging boosts inbound ROI as seen below
Concentrate on formatting and imagery: Use formatting to draw the attention of the reader and keep them there.
Don't miss out on lead conversion opportunities: Add a call-to-action to your blog and blog post.
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