In today's age, social media has become a normality in many people's lives. It is a way for people to communicate with others, express their thoughts, and share their lives with one another. Similarly, social media has made a big impact on the progress of inbound methodology. Social media are where most of the prospects lie therefore it is crucial to be apart of it. This can be proven by a study that concluded that internet users spend four times more time on Facebook than Google. No matter your persona, chances are they use social media. The numbers listed below will help gain a better understanding of the importance social media plays in people's lives today.
Active Users
- Facebook: 1.3 billion
- Twitter: 645 billion
- LinkedIn: 300 million
- Google+: 300 million
With so many prospective clients lying within social media, social media is a great way to attract traffic towards your sight. In addition to this, chances of increasing visits, leads, and customers is at great heights. Customer acquisition has made its way to the top through the help of many of these social media sites.
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