Successful text ads are specific, relevant, attractive, and empowering. The following tips will help you achieve these terrific text ads:
Highlight what makes you unique
Tell people what exactly differentiates you from the rest. Showcase the products, services, or offers that make you competitive. Competition plays a big role in the marketing world therefore it is essential to separate yourself from the crowd.
Include prices, promotions, and exclusives
Google search is the #1 provider for people when making an important decision about something. Having essential information such as the prices and promotions will give the customers the basis of making a decision.
Empower customers to take action
Make concise statements on how customers can take the next step in the buying process. If you're selling something, tell customers what they can buy. If you're offering a service, inform clients on how they can contact you. Examples of these concise statements may be: purchase, call today, order, browse, sign up, and many more.
Include at least one of your keywords
Keywords in your ad text portray your ad's relevance to what exactly the customer wants. For example, if you've chosen Arabia coffee as your key word, your ad headline could be "Best Arabia Cofee."
Match your ad to your landing page
Be sure to take a look at the page you're linking to from your ad, also known as the landing page, to make sure the products and promotions included in your ad are also available on the website. People will be quick to judge and leave the website upon not finding what they are looking for.
Appeal to customers on mobile
People viewing your ads on mobile are more likely to want to know your location or be more prone to call you. Be sure to show your location and phone number in addition to any further extensions. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience.
Experiment
Create three to four ads for each ad group, and use different messages for each to see which does the best. AdWords rotates ads automatically to show the best-performing ads more often.
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