Building the best keyword list

A list of keywords can be very useful in regards to the target market you would like viewing your ads. Since customers search for particular terms, your keywords should counterpart the terms that your prospective customers would use in order to find your products or services.

As far as choosing and organizing your keywords goes, there are a few basic tips which you should follow for the best outcomes:

1. When you create your list, think like a customer: Take time out to write down the main categories of your business including the phrases that would under each of these categories.
2. Choose broad or specific keywords  which are contingent to your goal: By selecting terms which directly relate to to your ad's theme, your ad will only appear for terms that apply to your business. On the other hand, choosing more general keywords will help reach as many people as possible. 
3. Set similar keywords into themes: It is more effective to group your keywords into groups based on your different products, services, and categories. This will help refrain from confusing and unwanted ads towards the customer.
4. Pick an efficient number of keywords: Although you are allowed more than 20 keywords per ad group, many advertisers find it convenient to have between 5 and 20. 

In addition to these starter tips, one should also consider these advanced tips in order to better control who sees his or her ads:

1. Use keyword match types to more efficiently control who views your ads:  Here is a quick video on How to choose keywords
2. Choose keywords that relate to the websites your customers see.