Once you have started a campaign, it is crucial to regularly review its status in order to establish it is running the way you would like it to. The status column of your "All Online Campaigns" page tells you whether your campaigns are active as well as limited by budget you had previously set.
How to find your campaign status:
- Sign into your AdWords account at http://adwords.google.com
- Click on the campaigns tab to be directed to the "All Online Campaigns" page
- Find the "Status" column located near the "Budget" column.
This status column will depict the present state of each campaign in your AdWords account as shown below. With this, you can view how each campaign is doing as well as detect any errors that may have occurred.
Each campaign can withhold one of seven different statuses.
- Eligible: active and can show ads
- Paused: Inactive because it has been paused. This means your ads do not show or accrue new costs until they are resumed.
- Removed: Inactive because it has been removed. Similar to paused (ads will not show or accrue new costs until re-enabled.)
- Pending: Inactive but scheduled to start at a future date.
- Ended: Inactive because it has passed its scheduled end date.
- Suspended: Inactive because the balance you previously paid has been used. No ads will be shown in addition to any accrued costs until further funds are added under the billing section.
- Limited by budget: Active, but due to budget constraints, ads are only shown sporadically.
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