SEO - Visitor Traffic Analysis

It is perceived by many people that the main goal of a Search Engine Optimization campaign is to rank within the top ten on major search engines. Although this plays a very big factor in SEO, it is overpowered by the need to get qualified traffic to your site and converting as much of this traffic into leads or sales.

The visitor traffic analysis can be done in the following ways:

Traffic on keywords: 
 It is important to understand which keywords are working and which ones are not. Keywords have the ability to attract targeted and UN-targeted traffic. The targeted traffic are the consumers who are looking for more information related to your industry. These people find your website through searching for specific keywords.

Keywords on landing page:
The question to be asked here is "which keywords are directing the visitors to which pages." One should spend time to distinguish which pages are generating more traffic and the reasoning behind it. In order to attract more traffic, it is important to include more content for different products and services.

Whether the call to action was followed for conversion:
Marketing experts generally expect the visitors to take a few additional steps when visiting a website such as downloading things, registering, writing reviews, and making further inquiries about certain products. As an SEO consultant, one must have a grasp on whether visitors are taking these actions or not.

Qualified traffic:
Qualified traffic is also known as targeted traffic. You must know the demographics and psycho-graphics of the traffic the website is obtaining for the client. The conversion rate will be only be high if you attract qualified traffic. This can be done by having more precise and targeted keywords.

Converted traffic:
The final aim of a marketer is conversion in terms of sales. You must be able to track how many sales are generating for the client. If you are getting huge traffic but no conversions, this will ultimately be no use to the client.