SEO - Google Toolbar Links

There are three different types of links found in the Google toolbar that assist in building a campaign. These three links consist of :

• One Way Linking
• Reciprocal Linking
• Triangular Linking

 Now let's go into more depth about each one of these links.

One Way Linking

One way linking is seen to be one of the best ways to increase a campaign's rank within search engines. This is primarily because your link is being put on the site without an exchange of another link. Since other websites are acclaiming your your site without linking back, it gives search engines the idea that your site holds a higher standard of importance. With this, they believe you can provide outstanding customer service to your clients.As mentioned before, since there is no exchange with other links, the outcome of associating with bad links can be easily avoided. It is crucial to remember that if the back link being exchanged is not relevant, the page rank of this site will eventually decrease due to the little or no value given to and by the customers.

Reciprocal Linking 

This type of linking is known to be the most popular of the three when building a campaign. Reciprocal thinking means exactly what its name depicts. This is when two websites consent to an agreement of linking to each other. It can often be referred to as different titles such as link swaps, link exchanges, and link partners.Reciprocal linking enhances trust between two websites as well as assurance of your website. This link basically clarifies that they the site at the other end believes your site is worth linking to. This is when the element of trust falls in. Since the other site has established that they believe you are worth the link, it is vital to maintain your own site to keep the other site in good ranks. Before setting up a reciprocal link, there is an efficient amount of information that needs to be acquired. Just like many other campaigns, a competitive analysis is a must. Initially, this will assist in giving you more valuable information in regards to potential link partners. 

Triangular Linking 

This type of linking emerged shortly after people discovered that one way linking was near impossible. Triangular linking is looked down upon search engines because it was generated as a way to fool these engines into thinking you have not actually engineered a reciprocal link trade. This is done by placing a link on the website but putting the others link on a different website.