Creating a well structured campaign through themes and products is crucial in the field of marketing. This is exactly what an AdWords account assists in doing. With an AdWords account, you can do things such as determine which ads are bringing in the best conversions, have control over budgets, as well as manage and edit your campaigns easily. With a well structured campaign, you will also have a better quality score. This score will be generated through a set of ads and keywords that have direct relation towards each other.
There are three primary tips that one should follow while structuring their account. To begin with, one should organize their campaign to mirror his or her website. As I mentioned before, ads and keywords play a vital role in the quality score of a campaign. By creating a campaign to mirror your website, you can also create lists of keywords that directly correspond with texts on the ads as well as ads that directly link a customer to that product's page on the website. A good account structure would follow a similar technique as the visual below.
It is also important to remember to create separate campaigns for multi-region advertising. In other words, if you have stores in two different countries, setting up two different campaigns would be the smarter decision. By doing this, each campaign can fully target the separate locations by giving the correct type of information. Each campaign must be translated into the right language based on the region, as well as specify that your products are available in that country.
Lastly, one should use AdWords editor to manage his or her campaigns. This is a free Google application which efficiently helps make quick changes whether it be removing a keyword or adding ten more. In addition to these quick fixes, this application can also perform advanced searches, sort and view performance statistics, copy or move items between campaigns, and export snapshots to make sharing your account even easier.
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