Through years of traditional marketing, inbound marketing has made its way to the top of many marketing agencies. As many people recognize, traditional marketing is filled with advertisements (also likely to be called "interruptions.") In opposition to this, inbound marketing promotes companies not with advertisements but other attractive concepts such as blogs, eBooks, webinares, social media marketing, and etc. Traditional marketing, being filled with things such as cold calling, telemarketing, spam, and advertisements, is known as outbound marketing. Inbound marketing has a goal of empowering customers by attracting them to the information they are looking for without interruptions that may divert their attention.
Inbound marketing is strategically formed through something called "The Inbound Methodology." This is a plan in which it is distinguished what must be done in order to gain clients all the way to keeping them. It goes in the order of attract --> convert --> close --> delight. In the convert period of this cycle, potentials customers are turned into leads which initially turn into actual customers during the close period. The delight portion is based on how to keep customers around as well as gain new ones. The goal is to get strangers to visit the website and promote.
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