Website optimization has had its share of confusion through the minds of many due to the versatility this concept holds. Optimization is known as an act, process, or methodology of making something as fully perfect, functional or effective as possible. With this being said, you may wonder how website optimization takes place when trying to complete this process. The confusion here comes from the fact that website optimization is made up of many different concepts, not just one. Many people mistake this term being primarly about "Search Engine Optimization (SEO)." In other words, people still believe website optimization means ranking at the top of a search engine. Although this notion still plays an important role, it does not complete web optimization as a whole.
There happen to be many different types of web optimization. These may vary throughout different companies as well as the roles within these companies. The different types of web optimization consist of:
- Search engine ranking
- User experience
- Lead Conversions
- Customer acquisitions
- Customer Delight
Marketers may be more interested in search engine ranking, user experience, and lead conversions while people in sales may care about customer acquisitions. This clearly depicts that website optimization can hold several different meanings based on the company or people within the company. However, If a website does hold all five of these concepts, it is known to be fully optimized based upon the inbound methodology.
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