Bidding Stategy

AdWords offers several bid strategies that are tailored to different types of campaigns. Depending on what your campaign is targeting, you can choose which strategy is based catered to your needs.

Here are the bid strategies you can choose from:

Cost-Per-Click (CPC) Bidding: Use if you want to drive customers to your website 

• Manual bidding: choose your own bid amounts
• Automatic bidding: let AdWords set your max

 Cost-Per-Impression (CPM) Bidding: Use if you want to make sure that customers see your message

•  When you set a CPM bid, you set the maximum amount you're willing to pay per 1,000 ad impressions (we call this "max CPM").

Cost-Per-Acquisition (CPA) Bidding: Use if you want maximize conversions on your website 

• CPA bidding is a bidding method that lets you tell AdWords the amount you're willing to pay for a conversion. It can help you reach customers who are likely to take action on your website.

 Demographics: Use if you want to maximize conversions on your website 

You can also use more advanced strategies like bid adjustments to bid more or less competitively across devices, locations, time of day, and more, or flexible bid strategies to automatically set bids to optimize for your performance goals.