While most search ads take on the help of keywords to determine when they show up on Google Search, Dynamic Search Ads automatically show your ad based on the content of your website. By using these types of ads, you can avoid maintaining a list of key words and landing pages. In addition to these perks, Dynamic Search Ads can also help you gain additional traffic.
Who should use Dynamic Search Ads?
Businesses with websites that contain a lot of content or
well-structured URLs will see the best results from using Dynamic Search
Ads. Some additional examples are if:
- Your website features different products or services
- You sell seasonal product lines or other offerings, or you're expanding your business to new markets
Why use Dynamic Search Ads?
Below are some of the benefits of using Dynamic Search Ads:
- Save time.
- Frequent, automatic updates to your ads.
- Show relevant, dynamically-generated headlines with your ads.
- Control your campaign.
- Capture additional traffic.
How Dynamic Search Ads work?
As I mentioned before, Dynamic Search Ads do not use keywords. Instead, they use content from your website domain to target your ads to searches. In order to do this, we make use of Google's organic search index of your website to determine which searches might be relevant to the products and services offered on your website. Here is how it works:
- You choose which landing pages to scan: You can choose whether all pages or just specific sections should be used to target your ads by creating dynamic ad targets.
- Your ad will be shown for relevant searches with dynamically-generated text: When search engines that match your dynamic ad targets are found, your ad headlines and landing page URL are generated.
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