SEO - Link Baiting

For those who are not familiar with the term, link baiting is the process in which one uses a bait or a hook to attract back links. In other words, it is something eye catching or exciting on your website that would give others a reason to want to link to it. The bait or hook could come in many forms such as the following:

Resource Hook: Hooks that generally provide useful resources to the audience. People are constantly searching for efficient resources. With this being said, resource hook links act as a strong bait to gain incoming links.

News Hook: This hook is based on providing the latest news first. It could also be a compilation of news stories based on a specific news item. This type of hook works best when its progressed over a certain period of time. One must constantly post things such as interest news articles in order to build credibility over time.

Contrary Hook: A contrary hook does exactly what it says. This hook looks at views which are contrary to a perceived school of thought. It usually takes up the opposing view of what someone has said or written. 

Attack Hook: This hook is quite similar to the contrary hook. The difference here is that this hook is more direct and upfront with its nature. The advantage of this type of hook is that it can attract a generous amount if your content is seen to be credible and authentic.

(In regards to contrary and attack hooks, it is crucial to identify that the information and facts posted are corroborated. If non credible information is posted, it can bring a lot of negative reviews which can initially affect future posts.)

Humor Hook: This type of hook seeks to bring in an aspect of humor into people's daily lives. Many people enjoy a good laugh in the midst of their day and that is exactly what this hook delivers. Since this hook stands out to many people, it is able to bring in quite a few links.